MarCom Today | Your Daily Industry News

Digital

Street Marketing Reimagined: Guerrilla Tactics for the Digital Age in Indian Cities

admin5 months ago5 months ago04 mins

Street marketing in India has always been bold, loud, and people-centric. However, in today’s hyperconnected world, traditional guerrilla tactics alone are no longer enough. Street Marketing Reimagined: Guerrilla Tactics for the Digital Age in Indian Cities explores how unconventional on-ground activations are blending seamlessly with digital touchpoints to create memorable, measurable, and share-worthy campaigns. In…

Why Transit Advertising is the Most Underrated Powerhouse in Modern Marketing

admin2 months ago2 months ago06 mins

In the high-speed marketing landscape of 2026, we have become obsessed with “scroll-stoppers.” Brands spend millions trying to hijack a consumer’s attention for 1.5 seconds before they swipe past a sponsored post. But while the virtual world is getting more crowded, expensive, and filtered, a massive opportunity is moving quietly through our physical streets. Transit…

Renault plots its return to the Indian market

admin7 months ago03 mins

Renault is preparing for a strong comeback in India, and the company has created a clear plan to rebuild its presence. With new models, fresh investments, and full control of its production plant, Renault wants to grow faster and reconnect with Indian customers. Renault Resets Its Strategy in India Renault recently took full control of…

As India’s TV landscape continues to transform, Direct-to-Home (DTH) operators are looking for ways to stay relevant in an era dominated by OTT streaming platforms.

Hybrid DTH + OTT Plans Show Promise, But Can They Revive the Indian DTH Industry?

admin6 months ago6 months ago05 mins

As India’s TV landscape continues to transform, Direct-to-Home (DTH) operators are looking for ways to stay relevant in an era dominated by OTT streaming platforms. Their latest move — hybrid DTH + OTT bundles — promises a unified entertainment experience under one subscription. But the key question remains: can this innovation truly revive a sector…

Digital

Customer Journey Mapping in the Age of Omnichannel Commerce

admin6 months ago03 mins

In today’s omnichannel commerce environment, understanding the customer journey is no longer optional—it’s essential. Customer journey mapping allows brands to visualize every touchpoint a customer interacts with, whether online, in-store, through mobile apps, or social media. This holistic view enables businesses to create seamless and consistent experiences across all channels. Modern customers expect convenience and…

How adtech is chasing attention as Kargo’s Creative Science approach tackles the growing digital engagement crisis.

How Adtech Is Chasing Attention as Creative Science Takes Centre Stage

admin4 months ago4 months ago04 mins

As digital advertising faces declining engagement and rising inefficiency, the industry is confronting a hard reality. Attention has become the most limited currency in modern media. This shift took centre stage at the ninth edition of the MOBEXX Summit and Awards 2025, where leaders across marketing and technology discussed the growing attention crisis. Among the…

Inside Omnicom’s Leadership Overhaul: A New Era of Ad Industry Influence

admin6 months ago6 months ago06 mins

The global advertising landscape is undergoing its biggest shake-up in a decade. As Omnicom Group begins absorbing its former rival Interpublic Group (IPG), a new leadership order is emerging — one that could reshape the balance of power across the global ad industry. This transition follows Omnicom’s $13 billion acquisition of IPG, a deal that…

DOOH

How Consumer Fatigue Is Changing Creative Formats Across Media Channels

admin5 months ago5 months ago04 mins

Consumers today are exposed to more advertising than at any other time in history. From digital feeds and streaming platforms to outdoor screens and mobile notifications, brand messages compete relentlessly for attention. As a result, consumer fatigue has become one of the most significant challenges facing modern marketers. When audiences feel overwhelmed, they disengage. Messages…

The PTC Punjabi global co-production with Australia marks a milestone in regional cinema’s international expansion. By combining talent, technology, and cross-cultural storytelling, this three-film initiative sets the stage for Punjabi films to reach new heights globally.

PTC Punjabi unveils major 3 film global co production alliance with Australia

admin6 months ago6 months ago02 mins

PTC Punjabi has announced a major global co-production alliance with Australia to produce three new Punjabi films. This collaboration highlights the growing international appeal of Punjabi cinema and the strategic vision of PTC Punjabi to expand its global footprint. The partnership aims to combine talent, resources, and distribution networks across India and Australia, creating films…

Digital

Inside the Viral Horror Campaign That Introduced Anamika to BGMI Players

admin5 months ago5 months ago03 mins

In an era where audiences scroll past ads in seconds, brands must work harder to earn attention. One advertising campaign that cracked this challenge was the viral launch of Anamika, the latest character from BGMI. Instead of following predictable gaming promotions, the campaign leaned into fear, curiosity, and realism. Conceptualised and executed by The Big…

MarCom Today | Your Daily Industry News

MarCom Today | Your Daily Industry News

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Street Marketing Reimagined: Guerrilla Tactics for the Digital Age in Indian Cities

Why Transit Advertising is the Most Underrated Powerhouse in Modern Marketing

Renault plots its return to the Indian market

Hybrid DTH + OTT Plans Show Promise, But Can They Revive the Indian DTH Industry?

Customer Journey Mapping in the Age of Omnichannel Commerce

How Adtech Is Chasing Attention as Creative Science Takes Centre Stage

Inside Omnicom’s Leadership Overhaul: A New Era of Ad Industry Influence

How Consumer Fatigue Is Changing Creative Formats Across Media Channels

PTC Punjabi unveils major 3 film global co production alliance with Australia

Inside the Viral Horror Campaign That Introduced Anamika to BGMI Players