Thursday, November 5, 2026
Flipkart Targets Gen Z with Culture-Led Fashion Commerce..
Google Deal Machine Becomes an Annual Event: What It Means for Digital Advertising
How Brands Use Sports Marketing to Skyrocket Visibility (IPL, Olympics, etc.)
Beyond the Meme: Why Meme Marketing Deserves a Central Role in Brand Strategy

MarCom Today | Your Daily Industry News

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Stanley Launches Large-Scale Outdoor Campaign Across India
AI-Powered DOOH: How Real-Time Data is Redefining Outdoor Advertising!!
The New Warmth of Winter Marketing in India: How Brands Are Redefining the Season
The New Consumer Behavior Trends Brands Must Watch This Month..

MarCom Today | Your Daily Industry News

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A realistic larger-than-life Havmor Guava Chilli ice cream installation displayed in a busy urban area, featuring giant guava and chilli elements with bold experiential OOH branding.

Havmor turns up the heat on OOH with larger-than-life Guava Chilli installation..

Sameer Wanchoo Appointed CMO at VIP Industries Limited: Driving the Next Phase of Brand Growth

The new role of media context in driving brand perception highlights how environments shape trust, recall, and brand meaning.

The New Role of Media Context in Driving Brand Perception

Beyond the Meme: Why Meme Marketing Deserves a Central Role in Brand Strategy

Beyond the Meme: Why Meme Marketing Deserves a Central Role in Brand Strategy

Nykaa OOH campaign

Kya Fayda Cool Hone Ka? Inside Nykaa’s Brutally Honest Skincare Takeover

The Media Layering Strategy: Building One Brand Message Across Multiple OOH Formats..

Rebuilding consumer trust is an ongoing journey, not a one-time campaign. Brands that integrate transparency, innovation, empathy, and authenticity into every facet of their operations will not only survive but thrive in uncertain times.

How India’s Leading Brands Are Rebuilding Consumer Trust in an Age of Uncertainty

The Visual Pause Effect: How OOH Can Capture Attention When Consumers Are Not in a Hurry??

The Neighbourhood Signal Effect: How OOH Can Make a Brand Feel Closer to Consumers

generative AI tools for marketers

Generative AI Tools Marketers Should Use Right Now (With Use Cases)

Consumer Trust & AI-Generated Disinformation and how marketers can safeguard research credibility in 2026

Consumer Trust & AI-Generated Disinformation: Safeguarding Marketing Research in 2026

admin05 mins

Artificial intelligence has transformed marketing research—accelerating insights, automating analysis, and unlocking scale. However, the same technology is also creating a parallel risk. AI-generated disinformation—from synthetic reviews and fake surveys to deepfake content and fabricated social signals—is threatening the credibility of data itself. This makes Consumer Trust & AI-Generated Disinformation one of the most critical challenges…

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Taylor Sheridan oil industry funding

Fueled by Oil: The Industry Backing Taylor Sheridan’s Top-Rated Show

admin06 mins

Taylor Sheridan, the writer-director behind blockbuster TV dramas like Yellowstone and 1883, has built an empire of shows exploring America’s rugged heartland. His work often celebrates independence, land, and legacy. But a new report suggests one of his most-watched series may have another layer — it might also serve as a multi-million-dollar promotional vehicle for…

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RiteBite Max Protein millet wafer protein bars combine millets and protein to meet modern smart snacking needs.

RiteBite Max Protein Millet Wafer Protein Bars Campaign Targets Smart Snacking

admin04 mins

India’s packaged food sector is undergoing a significant transformation as consumers reassess what they snack on daily. Taste alone is no longer sufficient. Shoppers increasingly seek nutrition, familiarity, and convenience in one format. Responding to this shift, RiteBite Max Protein millet wafer protein bars have been launched by Zydus Wellness, combining a popular wafer format…

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How real-world brand touchpoints influence digital conversion behavior by building trust, recall, and purchase readiness.

How Real-World Brand Touchpoints Influence Digital Conversion Behavior

admin04 mins

Digital conversions rarely happen in isolation. While the final action may occur online—through a website, app, or marketplace—the decision journey often begins much earlier in the physical world. From outdoor advertisements and transit branding to retail signage and on-ground visibility, real-world brand touchpoints play a critical role in shaping perception, trust, and intent. As consumer…

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The six startups that became unicorns in 2025 show how India’s startup ecosystem is maturing. Rather than chasing valuations, founders are focusing on profit, innovation, and long-term growth.

India’s New Unicorns of 2025: Meet the Six Startups That Hit Billion-Dollar Valuations

admin03 mins

India’s startup scene stayed active in 2025. Six startups joined the billion-dollar club, despite slower funding activity. The new unicorns are Netradyne, Porter, Drools, Fireflies.ai, Jumbotail, and Dhan. With these additions, India now has 125 unicorns worth a combined $366 billion. While growth slowed, this year proved that strong fundamentals and profitability now matter more…

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Rise of Large-Format and Immersive DOOH Screens Across Transit and Retail Environments

Creator Economy Formalisation and Its Impact on Media Budgets and Brand Partnerships

admin04 mins

Creator Economy Formalisation and Its Impact on Media Budgets and Brand Partnerships marks a defining shift in how brands allocate spends and build long-term collaborations. What began as experimental influencer seeding has now matured into a structured, measurable, and contract-driven media channel. In 2026, creators are no longer treated as optional add-ons to digital campaigns….

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OOH Campaign in Australia

The Reddit Billboard: Why Australia’s Newest Ads Look Like Your Search History

admin03 mins

In a bold move that bridges the gap between digital communities and the physical world, Australian telco Belong has launched its latest national campaign, ‘Simple Solutions.’ In collaboration with media agency OMD, the campaign takes a refreshing “unpolished” approach to advertising by pulling real, practical advice from online threads and splashing them across the streets…

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Mars Completes Acquisition of Kellanova, Adds Pringles and Cheez-It to Its Snacking Portfolio

Mars Completes Acquisition of Kellanova, Adds Pringles and Cheez-It to Its Global Snacking Portfolio

admin06 mins

Global confectionery and snacking giant Mars, Incorporated has officially completed its acquisition of Kellanova, bringing under its wing some of the world’s most beloved snacking brands — including Pringles, Cheez-It, Pop-Tarts, and Rice Krispies Treats. The transaction marks one of the most significant consolidations in the global FMCG space in recent years, expanding Mars’ already…

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Why Attention-Based Advertising is Gaining Momentum Globally?

admin02 mins

The Shift from Impressions to Real Engagement The advertising world is undergoing a major transformation. For years, campaign success was measured through impressions, reach, and visibility. While these metrics still matter, they no longer tell the full story of how audiences interact with advertising content. Today, brands are increasingly shifting their focus toward attention-based advertising…

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Hyundai Trophy Connect brings ICC Men’s T20 World Cup trophy closer to fans

Hyundai Trophy Connect Brings ICC Men’s T20 World Cup Trophy Face-to-Face with Indian Fans

admin04 mins

As excitement builds ahead of the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL) has unveiled a special fan engagement initiative titled Hyundai Trophy Connect. Through this nationwide activation, cricket lovers will get a rare opportunity to witness the iconic World Cup trophy up close. Under Hyundai Motor Company’s multi-year Premier Partnership…

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