When India’s nationwide lockdown brought restaurants to a sudden halt in 2020, many food entrepreneurs faced existential uncertainty. For Vidur Kataria and Sidhanth Madan, however, that disruption became the catalyst for building one of India’s fastest-scaling pan-Asian home-cooking brands. Today, MasterChow claims over 60% market share across select pan-Asian at-home cooking categories such as chilli…
Solutions Advertising has achieved a major milestone in Maharashtra’s transit media sector. The agency has secured exclusive media rights for Pune Metro’s Purple and Aqua Lines for the next 15 years. This marks one of the largest metro advertising contracts in the state. It also strengthens the company’s presence in India’s growing Out-of-Home (OOH) market….
For years, Bengaluru residents have used one landmark almost instinctively while giving directions — the KFC Signal in Indiranagar. The spot wasn’t just a traffic junction. It was a cultural cue, a meeting point, and an unmistakable symbol of the city’s rhythm. The towering KFC bucket that sat above the intersection was more than an…
Apollo Hospitals has launched a powerful Out-of-Home (OOH) campaign in Chennai, turning a key commuter stretch in Chetpet into a “Stroke Awareness Corridor.” The initiative aims to educate the public about stroke symptoms, emphasize timely treatment, and highlight Apollo’s expertise in emergency stroke care. A Strategic Health Communication Initiative The campaign’s main goal is to…
Netflix has turned everyday commuting into a thrilling adventure with a dramatic bus shelter takeover inspired by Stranger Things Season 5. The campaign transforms a normal public space into the chilling world of the Upside Down, giving fans and passers-by a moment of true surprise. An Immersive OOH Experience The installation converts a regular bus…
Platinum Outdoor, a unit of Madison World, has joined hands with the National Payments Corporation of India (NPCI) to roll out a large-scale OOH campaign for RuPay’s ON-THE-GO payment solution. The campaign promotes RuPay’s tap-and-go payment experience, offering speed and convenience for everyday travel. It has been executed end-to-end by Platinum Outdoor and strategically placed…
Air India has launched a new brand campaign titled “Change is in the Air.” The initiative marks an important moment in the airline’s ongoing transformation as it moves toward a major milestone in 2026. The campaign highlights how travellers are now seeing visible improvements in service, design, and overall experience. A Fresh Creative Platform: “That’s…
As India’s TV landscape continues to transform, Direct-to-Home (DTH) operators are looking for ways to stay relevant in an era dominated by OTT streaming platforms. Their latest move — hybrid DTH + OTT bundles — promises a unified entertainment experience under one subscription. But the key question remains: can this innovation truly revive a sector…
As 2025 comes to an end, Warner Bros. Discovery is spreading festive joy through a lively mix of new shows and special holiday programming. Cartoon Network, POGO, and Discovery Kids are set to make this December brighter with stories full of laughter, imagination, and adventure. The goal is simple — to help kids and families…
In a landmark shift for the global digital ecosystem, Google’s long-standing model of multi-year default search agreements has now been replaced by an annual negotiation framework. What was once a predictable, multi-year deal structure — securing Google’s search placement across browsers, devices, and voice assistants — will now become a yearly contest for default status….