We are proud to unveil our latest premium Out-of-Home (OOH) campaign for Fly Emirates, strategically executed at one of the most exclusive and high-value locations in Delhi NCR — right outside DLF Magnolias and DLF Camellias on Golf Course Road, Gurgaon. This placement wasn’t accidental. It was a strategic decision backed by audience insights, visibility…
India’s gaming and esports industry has seen rapid growth for years, but the last twelve months created a turning point. A single policy shift changed the direction of the entire gaming economy and sparked what experts now call a $9-billion esports revolution. This transformation opened new opportunities for gamers, developers, brands, and investors across the…
Renault is preparing for a strong comeback in India, and the company has created a clear plan to rebuild its presence. With new models, fresh investments, and full control of its production plant, Renault wants to grow faster and reconnect with Indian customers. Renault Resets Its Strategy in India Renault recently took full control of…
Zurich Kotak General Insurance has made a powerful branding move by securing the naming and branding rights for the Goregaon East Metro Station on Mumbai Metro Line 7. The station has now been officially renamed “Zurich Kotak Goregaon East”, marking a major milestone in the company’s visibility and consumer connect strategy. A Strategic, High-Traffic Location…
Zepto, the fast-growing quick commerce platform, has rolled out a creative and strategic Children’s Day OOH campaign that speaks simultaneously to kids and adults—but in very different ways. The campaign stands out for its dual-layer messaging, witty copy, and relatable real-world scenarios, making it one of the most engaging Children’s Day brand communications this year….
The Return of a Legend: Tata Sierra’s 2025 Comeback On a crisp January morning in 2025, the Indian automotive world woke up to a moment it had been whispering about for months. Social media buzzed, automotive journalists refreshed their inboxes, and nostalgic millennials grinned as if reliving a childhood memory. Tata Motors had finally made…