November 30, 2025
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October 2025

Performance-driven TV advertising campaign analytics dashboard showing metrics and ROI

TV Advertising Reinvented: How Fast-Moving Brands Are Driving Performance Beyond Awareness

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TV Advertising Reinvented: How Fast-Moving Brands Are Driving Performance Beyond Awareness Television advertising is experiencing a major transformation, and it’s no longer reserved for household-name brands with Super Bowl-sized budgets. Today, fast-growing companies are leveraging TV not just for brand awareness but also for measurable performance outcomes, signaling a new era of data-driven broadcast marketing….

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Representing the evolution of out-of-home advertising. AI and advertising technology enable dynamic content delivery, audience targeting, and real-time campaign optimization, as discussed at the DPAA Summit.

AI and AdTech Transform Out-of-Home Advertising: Insights from the DPAA Summit

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AI and AdTech Transform Out-of-Home Advertising: Insights from the DPAA Summit Storytelling through images has been a cornerstone of human communication for millennia. Today, the out-of-home (OOH) advertising industry is modernizing this age-old practice using the latest artificial intelligence (AI) and advertising technology. Leading the charge, industry executives are reshaping how brands engage with audiences…

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AI-equipped Varanasi municipal vehicle monitoring and enforcing outdoor advertising compliance

AI vs Illegal Hoardings: How Varanasi’s Smart Policing Could Revolutionize Outdoor Advertising

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AI vs Illegal Hoardings: How Varanasi’s Smart Policing Could Revolutionize Outdoor Advertising Varanasi is setting a precedent for AI-driven urban governance with its latest initiative to curb unauthorized hoardings and outdoor advertisements. The Varanasi Municipal Corporation (VMC) has deployed an AI-equipped surveillance vehicle designed to monitor, detect, and take action against illegal advertisements, potentially serving…

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Hyundai Mobis Move Improved campaign finalist at Cannes Corporate Media and TV Awards 2025

Hyundai Mobis’ Global Campaign ‘Move Improved’ Named Finalist at the 16th Cannes Corporate Media & TV Awards

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Hyundai Mobis’ ‘Move Improved’ Campaign Named Finalist at Cannes Corporate Media & TV Awards 2025 SEOUL, South Korea, Oct. 16, 2025 /PRNewswire/ — Hyundai Mobis’ global brand campaign ‘Move Improved’ has earned international recognition as a Finalist at the 16th Cannes Corporate Media & TV Awards held in Cannes, France. The campaign was shortlisted in…

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DB Corp Q2 FY26 results show strong advertising revenue growth for Dainik Bhaskar and Divya Bhaskar newspapers

DB Corp Reports 11.5% YoY Growth in Q2 FY26 Advertising Revenue, Driven by Festive Demand and Strong Market Sentiment

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DB Corp Reports 11.5% YoY Growth in Q2 FY26 Advertising Revenue, Driven by Festive Demand and Strong Market Sentiment DB Corp Ltd (DBCL) — the publisher of leading newspapers including Dainik Bhaskar, Divya Bhaskar, Divya Marathi, and Saurashtra Samachar — announced robust financial results for the second quarter and first half ended September 30, 2025….

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Political advertisements in Hindi newspapers increase ahead of Bihar assembly elections

Bihar Assembly Elections Fuel Political Advertising Boom in Hindi Newspapers

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Bihar Assembly Elections Fuel Political Advertising Boom in Hindi Newspapers As Bihar gears up for its assembly elections in November, the state’s media landscape is witnessing a sharp surge in political advertising, particularly across Hindi newspapers. While digital platforms continue to play a strong role in campaign messaging through videos, influencer tie-ups, and social media…

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Google Ads policy update allowing limited non-promotional use of prescription drug terms in healthcare advertising

Google Ads Policy Update: Limited Non-Promotional Use of Prescription Drug Terms Now Allowed

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Google Ads Policy Update: Limited Non-Promotional Use of Prescription Drug Terms Now Allowed In a significant policy shift, Google Ads will now permit limited, non-promotional use of prescription drug terms in advertisements — marking a more nuanced approach to healthcare advertising. The update takes effect October 29, giving advertisers more flexibility for educational and public-interest…

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China’s export curbs on rare earth magnets impacting Indian automotive and electronics industries

China’s Rare Earth Export Curbs Threaten to Disrupt Indian Manufacturing Recovery

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China’s Rare Earth Export Curbs Threaten to Disrupt Indian Manufacturing Recovery China’s latest move to tighten export controls on components containing rare earth magnets is set to create fresh challenges for India’s manufacturing ecosystem. The new restrictions are expected to impact key sectors such as automotive, consumer electronics, and industrial machinery, all of which rely…

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