In India, jewellery is more than an accessory — it’s an emotion woven into weddings, culture, and heritage. As we move into 2025, the country’s leading jewellers are not just crafting ornaments; they’re redefining the wedding experience itself. With digital innovation, sustainable sourcing, and fusion designs, India’s top jewellery brands are bringing together tradition and trend to create a new era of bridal glamour.
Let’s explore the top 10 jewellery brands in India that are shaping the sparkle of 2025 weddings — one design, one bride, and one story at a time.
1. Tanishq: Crafting Modern Classics for the 2025 Bride
When it comes to India’s top jewellery brands, Tanishq remains the undisputed leader. With over 400 stores nationwide, it continues to redefine bridal collections by blending traditional karigari with global finesse.
Its Rivaah 2025 wedding line has become a favorite among brides seeking regional authenticity — from Kanjeevaram-inspired sets in the South to Rajputana polki pieces in the North. Moreover, Tanishq’s commitment to ethical sourcing and BIS Hallmark assurance strengthens its dominance in India’s ₹3 lakh crore jewellery market.
2. Malabar Gold & Diamonds: Luxury Rooted in Legacy
With a presence across 10 countries, Malabar Gold & Diamonds is not just a brand — it’s a global Indian phenomenon. Their Brides of India campaign celebrates regional diversity, featuring handcrafted designs for every cultural identity.
In 2025, the brand is doubling down on AI-driven personalization and sustainable gold sourcing, aligning luxury with responsibility. Its bridal segments — from lightweight diamond jewellery to intricate temple sets — appeal to both NRIs and local shoppers who value artistry with authenticity.
3. Kalyan Jewellers: Tradition with a Touch of Celebrity Glamour
A name synonymous with trust, Kalyan Jewellers has over 160 showrooms in India and the Middle East. Its 2025 wedding collection, Muhurat, has embraced millennial preferences for personalization while retaining traditional essence.
Backed by ambassadors like Amitabh Bachchan and Katrina Kaif, the brand focuses on regional bridal diversity — from Kerala-style kasavu gold to Punjabi kundan necklaces. With digital gold investments and virtual try-on tools, Kalyan is ensuring that every bride’s dream design fits her story perfectly.
4. PC Jeweller: Where Craft Meets Technology
PC Jeweller has been a pioneer in combining traditional craftsmanship with advanced 3D design. In 2025, the brand’s collections emphasize lightweight bridal jewellery that reflects both elegance and comfort — ideal for modern weddings.
Its strong e-commerce platform has seen a 25% growth in online bridal jewellery orders, thanks to transparent pricing and certification. The brand’s strength lies in its balance between heritage artistry and high-tech precision.
5. Tribhovandas Bhimji Zaveri (TBZ): 150 Years of Bridal Brilliance
Few brands in India have a legacy as rich as TBZ – The Original. Founded in 1864, it continues to inspire trust through intricate craftsmanship.
In 2025, TBZ’s Bridal Symphony Collection showcases elegant diamond sets and modern polki chokers designed for minimalist yet royal brides. The brand’s focus on lightweight wearable luxury makes it a favorite for destination weddings and pre-wedding celebrations.
6. Senco Gold & Diamonds: Bengal’s Heritage Goes National
Originating from Kolkata, Senco Gold & Diamonds has evolved into one of India’s leading jewellery retail chains, with over 150 stores nationwide.
Their Everlite 2025 Collection focuses on affordable luxury, offering young brides elegant, daily-wearable gold and diamond pieces. Senco’s artisans specialize in filigree and meenakari designs, keeping Bengal’s cultural artistry alive while appealing to pan-Indian tastes.
7. CaratLane: The Digital Jewellery Revolution
As the online-first arm of Titan, CaratLane is redefining how India shops for wedding jewellery. In 2025, nearly 40% of millennial brides begin their jewellery search online — and CaratLane leads that trend.
Its AI-enabled virtual try-on tools and customization options allow brides to design personalized engagement rings and wedding sets from home. The brand’s USP lies in making fine jewellery accessible, transparent, and youthful, bridging digital convenience with timeless design.
8. Reliance Jewels: Retail Power Meets Regal Design
Backed by Reliance Retail, Reliance Jewels combines strong retail infrastructure with diverse regional collections.
Its 2025 campaign, Be the Moment, introduces multi-purpose wedding jewellery — detachable earrings, convertible necklaces, and lightweight diamond sets. This innovation addresses the growing demand for versatility and sustainability among young couples.
With nationwide availability and transparent pricing, Reliance Jewels has become a modern choice for value-conscious luxury seekers.
9. Orra Fine Jewellery: Diamond Royalty for Modern Brides
Orra continues to dominate the diamond segment in India with Belgian-cut brilliance and premium bridal craftsmanship.
In 2025, Orra’s Bridal Diamond Signature Line focuses on fusion styling, mixing gold, platinum, and diamond artistry. With stores across metros and Tier-II cities, the brand serves a wide spectrum — from brides seeking sophistication to families investing in heirloom pieces.
Orra’s emphasis on certified diamonds and global designs reinforces its position as a symbol of purity and perfection.
10. Joyalukkas: Global Heritage, Indian Heart
With a presence across 11 countries, Joyalukkas is a global ambassador of Indian jewellery. The brand’s 2025 “Be the Bride” initiative brings together craftsmanship from different states — from Kerala’s antique gold to Rajasthan’s kundan and Gujarat’s jadau.
Joyalukkas has invested heavily in digital platforms, video consultations, and global shipping, making it easier for NRIs to buy Indian bridal jewellery. Its combination of heritage techniques and new-age branding makes it one of India’s top 10 jewellery brands to watch this year.
Trends Driving India’s Jewellery Market in 2025
According to industry estimates, India’s jewellery market will cross ₹5.5 lakh crore by 2025, growing at over 8% annually. The key drivers include:
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Rise of digital jewellery platforms: Online bridal sales are up 35% year-on-year.
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Sustainability and traceability: Eco-friendly gold and lab-grown diamonds are gaining mainstream acceptance.
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Regional storytelling: Brands are focusing on cultural narratives, making each collection resonate locally.
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Bridal personalization: Custom designs and lighter, modular jewellery are replacing heavy traditional sets.
In short, the Indian bridal jewellery market is embracing innovation without losing its roots.
Conclusion: Where Tradition Meets Tomorrow
In 2025, India’s top jewellery brands are no longer competing only on design — they’re competing on experience, emotion, and ethics.
From Tanishq’s regional craftsmanship to CaratLane’s digital disruption, each brand reflects how Indian weddings are evolving. The result is a market where tradition meets technology, where gold shines with sustainability, and where every bride’s story finds its sparkle.
As the world looks toward India for design inspiration, these jewellery giants continue to prove that in the land of weddings, heritage and innovation are two sides of the same gold coin.
