The Battle of the OTT Platforms: Advertising Revenue, Subscription Models & Brand Opportunities
In the past few years, Over-The-Top (OTT) platforms have transformed how India consumes entertainment. With rising internet penetration and affordable smartphones, audiences are shifting from traditional TV to digital streaming. This rapid evolution has triggered an intense battle among OTT platforms—each striving to win over viewers through differentiated content, pricing, and innovative monetization models. From…