IAA and Snapchat Launch ‘The Vibe’ to Explore the Next Wave of AR Storytelling
IAA and Snapchat The Vibe have joined forces to shape the future of immersive digital storytelling. Their new initiative, called ‘The Vibe’, brings together creators, brands, and young audiences to explore the next wave of augmented reality (AR) experiences. The partnership aims to push the boundaries of creativity and spark conversations around how AR can…