Brand Communication in Tier-2 India: Strategies Beyond Metro-Centric Marketing
India’s growth story is no longer confined to metro cities. As consumption expands rapidly across Tier-2 markets, brands are re-evaluating long-standing metro-centric marketing strategies. Cities such as Indore, Jaipur, Coimbatore, Surat, Lucknow, and Vijayawada are emerging as powerful consumption hubs with rising incomes and evolving aspirations. However, communicating effectively in Tier-2 India requires a fundamentally…