March 2, 2026
Headlines

OTT platforms

As India’s TV landscape continues to transform, Direct-to-Home (DTH) operators are looking for ways to stay relevant in an era dominated by OTT streaming platforms.

Hybrid DTH + OTT Plans Show Promise, But Can They Revive the Indian DTH Industry?

admin05 mins

As India’s TV landscape continues to transform, Direct-to-Home (DTH) operators are looking for ways to stay relevant in an era dominated by OTT streaming platforms. Their latest move — hybrid DTH + OTT bundles — promises a unified entertainment experience under one subscription. But the key question remains: can this innovation truly revive a sector…

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The Battle of the OTT Platforms

The Battle of the OTT Platforms: Advertising Revenue, Subscription Models & Brand Opportunities

admin04 mins

In the past few years, Over-The-Top (OTT) platforms have transformed how India consumes entertainment. With rising internet penetration and affordable smartphones, audiences are shifting from traditional TV to digital streaming. This rapid evolution has triggered an intense battle among OTT platforms—each striving to win over viewers through differentiated content, pricing, and innovative monetization models. From…

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