When Outdoor Ads React: Blinkit and Coca-Cola’s Walk-By Billboard Steals Festive Attention
When outdoor ads react: Blinkit and Coca-Cola’s walk-by billboard proves that even simple interactivity can transform everyday outdoor media into memorable brand experiences. During the crowded Christmas advertising season, the two brands rolled out an interactive outdoor installation that responds to people in real time. Instead of relying on screens, sound, or complex technology, the…