influencer marketing trends Archives - MarCom Today

Virtual Influencers in Marketing: Strategies, Challenges & Success Stories

admin2 months ago2 months ago05 mins

Influencer marketing is evolving beyond human creators. Today, AI-powered virtual influencers—digitally created characters with curated personalities—are entering mainstream brand strategies. Virtual Influencers in Marketing: Strategies, Challenges & Success Stories explores how these digital personas are being deployed in campaigns, why brands are experimenting with them, and what marketers must consider before adoption. Virtual influencers are…

Digital

Creator Economy Formalisation and Its Impact on Media Budgets and Brand Partnerships

admin2 months ago04 mins

Creator Economy Formalisation and Its Impact on Media Budgets and Brand Partnerships marks a defining shift in how brands allocate spends and build long-term collaborations. What began as experimental influencer seeding has now matured into a structured, measurable, and contract-driven media channel. In 2026, creators are no longer treated as optional add-ons to digital campaigns….