In 2025, influencer marketing has evolved from creative storytelling into a structured commercial force — and nowhere is this transformation more visible than in D2C food and health categories, where consumer trust is everything. Recent incidents have proven that perception can shift overnight, sometimes before facts even emerge. The Eggoz Controversy: A Case Study in…
In recent years, influencer marketing has evolved from a niche digital trend into a mainstream strategy that defines how brands connect with Indian consumers. What began as a metro-centric phenomenon on Instagram and YouTube has now penetrated deeply into Tier-II and Tier-III markets, transforming local consumer behavior, brand perception, and digital engagement. This transformation reflects…
As 2025 continues to reshape the business landscape, digital marketing stands at the center of transformation. Technology, consumer behavior, and creative storytelling are evolving faster than ever, demanding that Chief Marketing Officers (CMOs) stay ahead of the curve. From AI-powered personalization to voice search optimization and immersive brand experiences, the future belongs to marketers who…
Once considered an American retail tradition, Black Friday has now evolved into a global shopping event — and India’s beauty industry is fast reshaping its narrative. From The Body Shop to RENÉE Cosmetics, Nykaa, and Tint Cosmetics, brands are using the occasion not just to offer discounts but to deepen engagement, build trust, and strengthen…