Winter advertising in India is no longer about woollen sweaters, cold creams, and steaming cups of chai. It has evolved into a story of micro-climates, digital discovery, hybrid wardrobes, and personalized narratives. What was once a nostalgic season of family rituals has become a playground for data-driven creativity and region-specific storytelling. As marketing leaders observe,…
The global advertising industry is facing a turning point — one that many insiders are calling “a funeral for traditional advertising.” Following Omnicom’s announcement of 4,000 job cuts and the retirement of several legacy agency brands after its $13 billion acquisition of Interpublic Group (IPG), the mood across the global and Indian advertising fraternity is…
When two powerful Indian brands known for celebrating relationships and tradition come together, magic happens. Ethnix by Raymond and Shaadi.com recently made headlines with their out-of-the-box outdoor campaign that creatively “tied the knot” on a billboard — literally and metaphorically. This campaign not only turned heads but also showcased how brand collaboration and creative storytelling…