January 15, 2026
Headlines

ethical AI marketing

Consumer Trust & AI-Generated Disinformation and how marketers can safeguard research credibility in 2026

Consumer Trust & AI-Generated Disinformation: Safeguarding Marketing Research in 2026

admin05 mins

Artificial intelligence has transformed marketing research—accelerating insights, automating analysis, and unlocking scale. However, the same technology is also creating a parallel risk. AI-generated disinformation—from synthetic reviews and fake surveys to deepfake content and fabricated social signals—is threatening the credibility of data itself. This makes Consumer Trust & AI-Generated Disinformation one of the most critical challenges…

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AI-Generated Content Ethics: Balancing Automation with Authentic Brand Voice

AI-Generated Content Ethics: Balancing Automation with Authentic Brand Voice

admin05 mins

AI-generated content has moved from experimentation to everyday execution. Brands now use AI to write blogs, captions, ads, emails, scripts, and even brand manifestos—often at unprecedented scale. However, with this power comes a critical challenge: AI-Generated Content Ethics. The real question is no longer whether brands should use AI, but how they can balance automation…

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