January 12, 2026
Headlines

D2C marketing

The FMCG vs. D2C debate isn’t about which is better — it’s about how each adapts to changing consumer behavior.

FMCG vs. D2C: Different Approaches to Digital Branding and Customer Acquisition

admin07 mins

India’s digital revolution has redefined how brands connect with consumers. The rapid rise of e-commerce, social media, and mobile-first behavior has blurred the lines between traditional FMCG giants and emerging D2C challengers. However, while both sectors aim for visibility and loyalty, their approaches to digital branding and customer acquisition differ dramatically. FMCG brands depend on…

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Case Study: How a Small Business Scaled Using Micro-Influencer Campaigns

Case Study: How a Small Business Scaled Using Micro-Influencer Campaigns

admin04 mins

In the crowded world of digital marketing, micro-influencers have emerged as a game-changer for small and medium businesses. Unlike celebrity influencers who cater to millions, micro-influencers focus on niche communities—driving trust, authenticity, and engagement that larger influencers often can’t achieve. This case study explores how a small lifestyle brand successfully scaled its sales and awareness…

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