AI and AdTech Transform Out-of-Home Advertising: Insights from the DPAA Summit
AI and AdTech Transform Out-of-Home Advertising: Insights from the DPAA Summit Storytelling through images has been a cornerstone of human communication for millennia. Today, the out-of-home (OOH) advertising industry is modernizing this age-old practice using the latest artificial intelligence (AI) and advertising technology. Leading the charge, industry executives are reshaping how brands engage with audiences…