Advertising ROI (Return on Investment) measures how effectively marketing spend converts into tangible business outcomes such as leads, sales, or brand recall. Brands increasingly focus on ROI-driven advertising to justify budgets across digital, OOH, TV, and performance channels.
In India, advertising ROI is improved through integrated media planning, data-backed audience targeting, and measurable formats like DOOH, programmatic ads, and QR-enabled outdoor campaigns. Clear KPIs and attribution models help marketers optimise campaigns in real time.
The Race for Relevance: How Indian Advertising Is Balancing Virality and Brand Legacy On a Friday morning, a meme drops. By the afternoon, it’s everywhere. By evening, three brands have already made their versions — each trying to outwit the other with punchy captions and clever context. But by the next day, the conversation has…