In a bold showcase of creativity, WPP Media redefined Mumbai’s outdoor landscape with its latest large-scale campaign for KFC Feastival — a sensory-driven OOH trail that turned the city’s arterial roads into a moving feast of visuals. The campaign seamlessly blended storytelling, technology, and design to transform multiple billboards into a cohesive narrative experience, marking…
Eternal’s latest quarterly performance highlights a decisive shift toward aggressive brand investment. In Q3, the company reported an 80 percent year-on-year increase in advertising expenditure, taking total ad spends to Rs 937 crore. At the same time, profitability strengthened significantly, with net profit rising 73 percent year-on-year, indicating that elevated marketing investments are translating into…
India’s gaming and esports industry has seen rapid growth for years, but the last twelve months created a turning point. A single policy shift changed the direction of the entire gaming economy and sparked what experts now call a $9-billion esports revolution. This transformation opened new opportunities for gamers, developers, brands, and investors across the…
In today’s saturated digital ecosystem, technology brands no longer compete only on features or pricing. Instead, emotional connection has become the defining differentiator. This shift explains how tech brands are leveraging hyperlocal cultural cues to build emotional brand affinity across diverse consumer segments. As markets become more fragmented, brands are realising that national-level messaging often…
Oberoi Mall once again proved its commitment to inclusivity and creativity by hosting a World Disability Day celebration that truly inspired visitors. In collaboration with Mouth & Foot Painting Artists (MFPA), the mall transformed into a vibrant gallery showcasing the incredible talent and determination of artists who paint using their mouth or feet. The event…
India Accelerator (IA) has taken a big leap into the Middle East. The seed-stage accelerator has officially launched its Saudi Arabia program, supported by a $15 million fund to help Indian startups expand and scale in the Kingdom. This initiative is part of a growing collaboration between India and Saudi Arabia. It aims to build…
Few platforms unite passion, entertainment, and massive audiences like sports. Whether it’s the Indian Premier League (IPL), the Olympics, or even emerging e-sports tournaments, sports events have evolved into powerhouses of brand storytelling and consumer engagement. For marketers, sports marketing is no longer just about logo placement — it’s about building emotional connections, creating unforgettable…
A New Shift in Influencer Marketing Influencer marketing is evolving rapidly, and brands are changing how they choose creators for campaigns. While large influencers and celebrities once dominated digital promotions, nano and micro influencers are now gaining significant attention. These creators may have smaller audiences, but they often generate stronger engagement and more meaningful audience…
India’s healthcare system has evolved dramatically over the past two decades. From being seen as a developing medical market, the nation now stands tall as a global destination for advanced treatments, technology, and compassionate care. Leading this transformation are India’s top private hospitals, which combine clinical excellence with innovation and empathy. These healthcare institutions are…
The Renault Duster once changed how Indians looked at mid-size SUVs. It combined strong performance, comfortable ride quality, and everyday practicality at a time when choices were limited. After stepping away from the market for a few years, the iconic nameplate is now ready to return. With Duster 2.0, Renault is not merely bringing back…