India’s artificial intelligence (AI) revolution is growing at record speed. A new report by the International Data Corporation (IDC) says India’s AI spending will increase by 38% every year from 2023 and could reach $10.4 billion by 2028. This strong growth shows how India is moving from being just an adopter to becoming a global…
India’s digital advertising landscape is changing faster than ever before. As consumers spend more time online, brands are turning to smarter and faster ways to reach them. Programmatic advertising is leading this transformation — replacing manual buying with automation, precision, and measurable performance. Behind this revolution are a few key players — the ad-tech powerhouses…
Artificial intelligence is rapidly transforming the communications industry. What began as a tool for automation has now evolved into a strategic force shaping how brands build trust, manage reputation, and engage audiences. As organisations move deeper into an AI-first world, AI-Led communication functions are being redefined at both operational and strategic levels. In conversation with…
In the competitive world of luxury retail, visibility is no longer just about being present it is about being inescapable. PMJ Jewels, South India’s premier fine jewelry brand, has recently executed a masterclass in high-impact branding by taking over the most critical touchpoints of Visakhapatnam International Airport. By strategically placing their messaging across arrivals, departures,…
New Zealand has launched one of its most ambitious animal rehoming campaigns yet — and it stars one of television’s most beloved pets. Santa’s Little Helper, the famous greyhound from The Simpsons, is the face of a new Out-of-Home (OOH) and social campaign for Greyhounds as Pets (GAP). This heartwarming initiative comes in response to…
Solutions Advertising has achieved a major milestone in Maharashtra’s transit media sector. The agency has secured exclusive media rights for Pune Metro’s Purple and Aqua Lines for the next 15 years. This marks one of the largest metro advertising contracts in the state. It also strengthens the company’s presence in India’s growing Out-of-Home (OOH) market….
India’s packaged food sector is undergoing a significant transformation as consumers reassess what they snack on daily. Taste alone is no longer sufficient. Shoppers increasingly seek nutrition, familiarity, and convenience in one format. Responding to this shift, RiteBite Max Protein millet wafer protein bars have been launched by Zydus Wellness, combining a popular wafer format…
In today’s hypercompetitive environment, brands face a fundamental challenge—standing out without losing credibility. With consumers exposed to countless messages daily, differentiation has become increasingly difficult. This is why brand purpose meets product utility has emerged as a defining strategy for winning long-term consumer trust in a saturated market. While purpose-driven narratives inspire attention, they must…
The creator economy in India is entering a new phase. Digital influencers are no longer content with collaborations — they’re launching their own brands. Among them, stand-up comedian Kenny Sebastian has taken a distinct route by entering the fragrance space through a partnership with Bombay Shaving Company (BSC). His brand, The Stage, marks a thoughtful…
Eternal’s latest quarterly performance highlights a decisive shift toward aggressive brand investment. In Q3, the company reported an 80 percent year-on-year increase in advertising expenditure, taking total ad spends to Rs 937 crore. At the same time, profitability strengthened significantly, with net profit rising 73 percent year-on-year, indicating that elevated marketing investments are translating into…