Omnicom Group has announced a new leadership structure for its India operations. The change marks a fresh phase of growth and consolidation for one of the world’s top marketing networks. The goal is to make Omnicom India more agile, connected, and data-driven.
This restructure comes at a time when clients want faster, more unified solutions across creative, media, and digital channels. Omnicom’s new framework aims to deliver exactly that.
A Unified Vision for Omnicom India
Under the new setup, Omnicom India’s leadership team will bring together the group’s creative and media strengths. The goal is to make collaboration seamless and help clients access the entire network through one integrated structure.
The team includes a mix of experienced Omnicom leaders and new regional specialists. Together, they will drive innovation and client growth.
Moreover, the new leadership model supports the global strategy known as the “Power of One”, which focuses on collaboration, creativity, and measurable results.
Creative Powerhouses Continue to Lead
Omnicom confirmed that BBDO, McCann, and TBWA will continue as the network’s core creative agencies in India. Each agency will retain its brand identity and leadership while sharing ideas and insights across the network.
These agencies have a strong track record of creativity and effectiveness. They will now work even closer together to deliver integrated solutions that combine storytelling with data and technology.
This continuity shows that Omnicom values the role of creativity as a key business driver. In a market led by digital transformation, the group continues to invest in ideas that connect emotionally and perform commercially.
DDB, FCB, and MullenLowe Exit the Network
As part of the restructure, DDB, FCB, and MullenLowe will no longer operate under Omnicom India. This change reflects the group’s plan to simplify its structure and remove overlap across agency functions.
The decision allows Omnicom to focus on fewer but stronger brands. This move also ensures that resources are channelled toward areas with the most growth potential.
Industry experts note that this realignment fits Omnicom’s global integration strategy, where each agency plays a distinct, well-defined role.
All Media Operations Under Omnicom Media Group
In a major shift, all media functions in India now fall under Omnicom Media Group (OMG). This includes OMD and PHD, which will lead the network’s media strategy and planning.
By unifying its media agencies, Omnicom aims to improve coordination and deliver consistent, data-driven results. The integrated approach will also help clients access deeper insights, smarter audience targeting, and stronger campaign performance.
Additionally, Omnicom Media Group India will focus on new areas like programmatic buying, e-commerce media, and AI-driven analytics.
A More Connected Omnicom India
The new leadership team’s main objective is to create a one-Omnicom ecosystem. This structure helps clients engage with multiple agency capabilities through one unified system.
To achieve this, the group will focus on:
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Stronger data and AI integration for marketing effectiveness.
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Collaboration between creative and media teams from planning to execution.
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Operational efficiency through shared resources and tools.
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Regional cooperation across Asia-Pacific to support multinational clients.
Through this connected framework, Omnicom India aims to improve both speed and quality in client servicing.
A Shift Toward Simplicity and Integration
The restructure is not just about leadership — it’s about simplifying how work gets done. Clients today expect fast, unified solutions across creative, media, and digital platforms.
Omnicom’s reorganization allows teams to collaborate better, reduce duplication, and respond quickly to client needs. This makes the network more flexible and aligned with modern marketing challenges.
Furthermore, the structure empowers local leaders with global tools, ensuring Indian clients receive world-class strategy and execution.
Looking Ahead
The leadership changes at Omnicom India reflect a clear direction: integration, innovation, and accountability.
By bringing its media arms under one roof and maintaining its top creative agencies, Omnicom is building a leaner, stronger, and more connected network.As the advertising landscape evolves, this unified model will help the group combine creativity with data, storytelling with technology, and purpose with performance. Simply put, Omnicom India is positioning itself as a future-ready marketing powerhouse designed for the digital age.
