November 30, 2025
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DB Corp Reports 11.5% YoY Growth in Q2 FY26 Advertising Revenue, Driven by Festive Demand and Strong Market Sentiment

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DB Corp Q2 FY26 results show strong advertising revenue growth for Dainik Bhaskar and Divya Bhaskar newspapers DB Corp, publisher of Dainik Bhaskar and Divya Bhaskar, posts strong revenue growth in Q2 FY26 driven by festive demand and advertiser confidence.

DB Corp Reports 11.5% YoY Growth in Q2 FY26 Advertising Revenue, Driven by Festive Demand and Strong Market Sentiment

DB Corp Ltd (DBCL) — the publisher of leading newspapers including Dainik Bhaskar, Divya Bhaskar, Divya Marathi, and Saurashtra Samachar — announced robust financial results for the second quarter and first half ended September 30, 2025. The company posted an 11.5% year-on-year (YoY) increase in advertising revenue, reaching ₹4,478 million for Q2 FY26, reflecting strong advertiser sentiment and favorable market conditions.

Strong Growth Across Print and Advertising Segments

DB Corp’s print advertising revenue grew 12% YoY, bolstered by its deep reader trust, wide market reach, and strong advertiser relationships. The performance was driven by a combination of macroeconomic stability, early festive spending, GST rate reductions, and improving GDP growth, all of which have contributed to a positive outlook for the print advertising industry.

The company’s total revenue for the quarter stood at ₹6,347 million, marking a 9% YoY increase, while circulation revenue climbed 3% to ₹1,208 million, underscoring DB Corp’s sustained leadership in India’s regional newspaper market.

Factors Driving Growth

  • Festive Demand: Early onset of the festive season boosted retail and consumer brand advertising.
  • Macro Recovery: A stable economy, lower inflation, and GDP growth fueled marketing confidence.
  • Strong Brand Equity: DBCL’s deep penetration in key Hindi, Gujarati, and Marathi markets continues to attract advertisers seeking regional reach.
  • Reader Loyalty: High circulation and engagement levels in print strengthened overall ad performance.

A senior company executive noted that the quarter’s performance reinforces DB Corp’s strategic focus on regional leadership, editorial credibility, and advertiser trust, which remain key drivers of sustained profitability in the evolving Indian media landscape.

Outlook

With the festive quarter and upcoming state elections expected to drive further advertising activity, DBCL anticipates continued revenue momentum in the second half of FY26. The company remains optimistic about print’s resilience and regional media’s growing relevance as brands seek authentic connections with local audiences.

Key Financial Highlights – Q2 FY26

  • Advertising Revenue: ₹4,478 million (↑11.5% YoY)
  • Print Advertising Revenue: ↑12% YoY
  • Total Revenue: ₹6,347 million (↑9% YoY)
  • Circulation Revenue: ₹1,208 million (↑3% YoY)