Performance-driven TV advertising campaign analytics dashboard showing metrics and ROI

TV Advertising Reinvented: How Fast-Moving Brands Are Driving Performance Beyond Awareness

TV Advertising Reinvented: How Fast-Moving Brands Are Driving Performance Beyond Awareness Television advertising is experiencing a major transformation, and it’s no longer reserved for household-name brands with Super Bowl-sized budgets. Today, fast-growing companies are leveraging TV not just for brand awareness but also for measurable performance outcomes, signaling a new era of data-driven broadcast marketing….

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Political advertisements in Hindi newspapers increase ahead of Bihar assembly elections

Bihar Assembly Elections Fuel Political Advertising Boom in Hindi Newspapers

Bihar Assembly Elections Fuel Political Advertising Boom in Hindi Newspapers As Bihar gears up for its assembly elections in November, the state’s media landscape is witnessing a sharp surge in political advertising, particularly across Hindi newspapers. While digital platforms continue to play a strong role in campaign messaging through videos, influencer tie-ups, and social media…

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