Mumbai — India’s financial capital — never sleeps, and neither do its streets. From the bustling highways of Bandra and Andheri to the skyline of Lower Parel, Mumbai’s outdoor landscape has evolved into a canvas of digital brilliance. Today, Digital Out-of-Home (DOOH) advertising is transforming the city’s public spaces into interactive storytelling platforms. High-definition LED…
India’s capital city, Delhi, is not just the nation’s political heart — it’s also the epicenter of outdoor advertising. From Connaught Place’s iconic billboards to airport displays, metro station branding, and high-traffic flyover hoardings, OOH (Out-of-Home) advertising in Delhi is booming like never before. As brands compete for visibility in the NCR’s fast-paced consumer ecosystem,…
The global advertising industry is facing a turning point — one that many insiders are calling “a funeral for traditional advertising.” Following Omnicom’s announcement of 4,000 job cuts and the retirement of several legacy agency brands after its $13 billion acquisition of Interpublic Group (IPG), the mood across the global and Indian advertising fraternity is…
PTC Punjabi has announced a major global co-production alliance with Australia to produce three new Punjabi films. This collaboration highlights the growing international appeal of Punjabi cinema and the strategic vision of PTC Punjabi to expand its global footprint. The partnership aims to combine talent, resources, and distribution networks across India and Australia, creating films…
This festive season, our DOOH advertising network at New Delhi Stations delivered exceptional reach and visibility. With massive festival footfall and increased transit movement, our digital screens became high-impact brand touchpoints for thousands of commuters and long-distance travellers. Leading brands such as Dabur, Sakarnni, and Bank of Baroda ran powerful campaigns across our network, turning…
In a major development for the global creator economy, Adtech firm Agentio has secured $40 million in new funding, reinforcing its mission to revolutionize how brands collaborate with creators through programmatic automation. The funding marks one of the most significant investments in the creator-tech space this year and signals strong investor confidence in the growing…
NoviSign, a leading provider of cloud-based digital signage, has officially integrated with Perion (formerly Hivestack) to unlock advanced programmatic DOOH (Digital-Out-Of-Home) ad monetization across diverse industries. The announcement marks a major step in enabling media owners to generate scalable, revenue-driven DOOH campaigns on their existing signage infrastructure. PRWeb What the Integration Entails NoviSign users can…
Bisleri has officially unveiled its latest #DrinkItUp 2.0 campaign, starring global icon Deepika Padukone, strengthening its brand message around hydration, lifestyle appeal, and youthful energy. The campaign represents a powerful blend of storytelling, visual freshness, and celebrity influence—driving Bisleri’s brand narrative forward in India’s competitive beverage market. The Bisleri DrinkItUp 2.0 campaign has been conceptualized…
In a major boost to Chennai’s outdoor advertising landscape, MUDRA OOH has expanded its premium media network with the installation of new LED backlit boards along the bustling IT Corridor on OMR Road. This strategic expansion strengthens the company’s presence across one of the most high-impact, high-traffic routes in the city—home to Chennai’s fastest-growing IT…
Stanley has rolled out a bold new outdoor campaign across major Indian cities. The brand aims to highlight the power and reliability of its tools through a clear, direct message: “Seriously Strong Screwdrivers.” A Campaign That Grabs Attention The campaign uses a striking visual. A giant screwdriver appears to break through the billboard. This simple…