In a major development for the global creator economy, Adtech firm Agentio has secured $40 million in new funding, reinforcing its mission to revolutionize how brands collaborate with creators through programmatic automation. The funding marks one of the most significant investments in the creator-tech space this year and signals strong investor confidence in the growing…
NoviSign, a leading provider of cloud-based digital signage, has officially integrated with Perion (formerly Hivestack) to unlock advanced programmatic DOOH (Digital-Out-Of-Home) ad monetization across diverse industries. The announcement marks a major step in enabling media owners to generate scalable, revenue-driven DOOH campaigns on their existing signage infrastructure. PRWeb What the Integration Entails NoviSign users can…
Bisleri has officially unveiled its latest #DrinkItUp 2.0 campaign, starring global icon Deepika Padukone, strengthening its brand message around hydration, lifestyle appeal, and youthful energy. The campaign represents a powerful blend of storytelling, visual freshness, and celebrity influence—driving Bisleri’s brand narrative forward in India’s competitive beverage market. The Bisleri DrinkItUp 2.0 campaign has been conceptualized…
In a major boost to Chennai’s outdoor advertising landscape, MUDRA OOH has expanded its premium media network with the installation of new LED backlit boards along the bustling IT Corridor on OMR Road. This strategic expansion strengthens the company’s presence across one of the most high-impact, high-traffic routes in the city—home to Chennai’s fastest-growing IT…
Stanley has rolled out a bold new outdoor campaign across major Indian cities. The brand aims to highlight the power and reliability of its tools through a clear, direct message: “Seriously Strong Screwdrivers.” A Campaign That Grabs Attention The campaign uses a striking visual. A giant screwdriver appears to break through the billboard. This simple…
We are proud to unveil our latest premium Out-of-Home (OOH) campaign for Fly Emirates, strategically executed at one of the most exclusive and high-value locations in Delhi NCR — right outside DLF Magnolias and DLF Camellias on Golf Course Road, Gurgaon. This placement wasn’t accidental. It was a strategic decision backed by audience insights, visibility…
Zurich Kotak General Insurance has made a powerful branding move by securing the naming and branding rights for the Goregaon East Metro Station on Mumbai Metro Line 7. The station has now been officially renamed “Zurich Kotak Goregaon East”, marking a major milestone in the company’s visibility and consumer connect strategy. A Strategic, High-Traffic Location…
Zepto, the fast-growing quick commerce platform, has rolled out a creative and strategic Children’s Day OOH campaign that speaks simultaneously to kids and adults—but in very different ways. The campaign stands out for its dual-layer messaging, witty copy, and relatable real-world scenarios, making it one of the most engaging Children’s Day brand communications this year….
Fastrack’s “UFO” outdoor campaign reimagined how urban spaces can be used to tell a story. In October 2025, the youth lifestyle brand transformed the skyline of seven major Indian cities — Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, and Pune — into its own creative playground. Giant 3D UFO structures, perched atop billboards, appeared to have…