IAA and Snapchat The Vibe have joined forces to shape the future of immersive digital storytelling. Their new initiative, called ‘The Vibe’, brings together creators, brands, and young audiences to explore the next wave of augmented reality (AR) experiences. The partnership aims to push the boundaries of creativity and spark conversations around how AR can…
Under25 is transforming the way brands engage with Generation Z in India. By leveraging its youth media network, the company connects brands directly with young audiences in meaningful, authentic ways. In today’s dynamic marketing landscape, understanding Gen Z is crucial for brand relevance and growth. The company’s approach goes beyond traditional advertising. It combines content,…
Meesho IPO buzz is rising as the ecommerce platform prepares for its public market debut. The company is now targeting a post-money valuation slightly above $6 Bn (≈ INR 53,700 Cr). With investor roadshows completed and timelines being finalised, Meesho is aiming for a listing in the first or second week of December. This makes…
Dabur Chyawanprash has launched a powerful new campaign titled ‘Beemaar Ya Taiyyar’, featuring brand ambassador Akshay Kumar. The campaign focuses on one core message: in today’s unpredictable world, only those who prepare daily stay stronger, healthier, and ready for challenges. With Akshay Kumar embodying discipline, fitness, and resilience, the campaign inspires families across India to…
Google has launched a fresh and emotionally rich advertising initiative through its collaboration with Tiger Telly. The new Google Tiger Telly campaign blends storytelling and technology to highlight Google’s latest AI innovations in a culturally relevant manner. How the Google Tiger Telly Campaign Uses Storytelling The campaign focuses on real-life moments, showing how Google’s AI…
Google Ads Policy Update: Limited Non-Promotional Use of Prescription Drug Terms Now Allowed In a significant policy shift, Google Ads will now permit limited, non-promotional use of prescription drug terms in advertisements — marking a more nuanced approach to healthcare advertising. The update takes effect October 29, giving advertisers more flexibility for educational and public-interest…
MR.DIY India’s “The Painting” campaign for Diwali 2025 steps away from the conventional glitter of festive advertising to focus on something far more profound — the beauty of thoughtfulness and empathy. The film tells a heartwarming story of a young boy and a visually impaired girl, connected through the simple yet powerful act of painting….