Air India has launched a new brand campaign titled “Change is in the Air.” The initiative marks an important moment in the airline’s ongoing transformation as it moves toward a major milestone in 2026. The campaign highlights how travellers are now seeing visible improvements in service, design, and overall experience. A Fresh Creative Platform: “That’s…
As India’s TV landscape continues to transform, Direct-to-Home (DTH) operators are looking for ways to stay relevant in an era dominated by OTT streaming platforms. Their latest move — hybrid DTH + OTT bundles — promises a unified entertainment experience under one subscription. But the key question remains: can this innovation truly revive a sector…
As 2025 comes to an end, Warner Bros. Discovery is spreading festive joy through a lively mix of new shows and special holiday programming. Cartoon Network, POGO, and Discovery Kids are set to make this December brighter with stories full of laughter, imagination, and adventure. The goal is simple — to help kids and families…
In a landmark shift for the global digital ecosystem, Google’s long-standing model of multi-year default search agreements has now been replaced by an annual negotiation framework. What was once a predictable, multi-year deal structure — securing Google’s search placement across browsers, devices, and voice assistants — will now become a yearly contest for default status….
In 2025, influencer marketing has evolved from creative storytelling into a structured commercial force — and nowhere is this transformation more visible than in D2C food and health categories, where consumer trust is everything. Recent incidents have proven that perception can shift overnight, sometimes before facts even emerge. The Eggoz Controversy: A Case Study in…
If you remember Don Draper’s line, “Success comes from standing out, not fitting in,” you remember what built the great agency networks: audacity, craft, and the conviction that a single, culture-shaping idea could move markets. That creed powered institutions such as DDB, FCB, and MullenLowe (Lintas)—schools of advertising as much as agencies. Yet Draper also…
In a powerful step toward advancing India’s sporting ecosystem, Infosys Foundation, the philanthropic and CSR arm of Infosys, has expanded its collaboration with GoSports Foundation through the launch of ‘Gear for Gold’ — a reimagined and inclusive version of their earlier program, ‘Girls for Gold.’ The initiative aims to create a comprehensive, athlete-first ecosystem that…
Global confectionery and snacking giant Mars, Incorporated has officially completed its acquisition of Kellanova, bringing under its wing some of the world’s most beloved snacking brands — including Pringles, Cheez-It, Pop-Tarts, and Rice Krispies Treats. The transaction marks one of the most significant consolidations in the global FMCG space in recent years, expanding Mars’ already…
In a bold showcase of creativity, WPP Media redefined Mumbai’s outdoor landscape with its latest large-scale campaign for KFC Feastival — a sensory-driven OOH trail that turned the city’s arterial roads into a moving feast of visuals. The campaign seamlessly blended storytelling, technology, and design to transform multiple billboards into a cohesive narrative experience, marking…
The International Cricket Council (ICC) has partnered with AB InBev, naming the company its Official Beer Partner from 2026. The deal covers all major ICC events through 2027. In India, Budweiser 0.0 will take the lead. Other AB InBev brands will activate across Europe and Africa. The goal is to boost global brand visibility and…