Rahul Shivshankar has been appointed Editorial Affairs Director at CNN News18, marking an important leadership move for the English news channel. He will officially take charge of the role starting Monday. The appointment strengthens the channel’s editorial structure at a time when television news is undergoing rapid change. As audiences fragment across platforms, editorial clarity…
The year 2025 has marked a significant shift in how audiences consume storytelling, as micro-dramas quietly carve out a powerful niche in India’s digital ecosystem. While long-form series and films continue to dominate premium screens, short, vertical, episodic narratives—often lasting just one to three minutes—are rapidly gaining traction. According to industry estimates, micro-drama platforms have…
At a time when festive advertising is increasingly defined by hyper-real visuals and AI-driven effects, Apple has once again chosen restraint over spectacle. Its latest Christmas film, A Critter Carol, unfolds not with dramatic reveals or product-led bravado, but with warmth, texture, and deliberate imperfection. As a result, Apple reinforces a creative philosophy that prioritises…
When Kansai Nerolac Paints Ltd. unveiled Sorakash, its latest decorative paint campaign, the brand made an unexpected yet strategic choice. Instead of relying solely on celebrity endorsements or mass-market discounts, it partnered with All Nippon Airways, Japan’s only 5-star airline. This collaboration signals a deliberate shift in how Kansai Nerolac wants Indian consumers to perceive…
When India’s nationwide lockdown brought restaurants to a sudden halt in 2020, many food entrepreneurs faced existential uncertainty. For Vidur Kataria and Sidhanth Madan, however, that disruption became the catalyst for building one of India’s fastest-scaling pan-Asian home-cooking brands. Today, MasterChow claims over 60% market share across select pan-Asian at-home cooking categories such as chilli…
Solutions Advertising has achieved a major milestone in Maharashtra’s transit media sector. The agency has secured exclusive media rights for Pune Metro’s Purple and Aqua Lines for the next 15 years. This marks one of the largest metro advertising contracts in the state. It also strengthens the company’s presence in India’s growing Out-of-Home (OOH) market….
For years, Bengaluru residents have used one landmark almost instinctively while giving directions — the KFC Signal in Indiranagar. The spot wasn’t just a traffic junction. It was a cultural cue, a meeting point, and an unmistakable symbol of the city’s rhythm. The towering KFC bucket that sat above the intersection was more than an…
Apollo Hospitals has launched a powerful Out-of-Home (OOH) campaign in Chennai, turning a key commuter stretch in Chetpet into a “Stroke Awareness Corridor.” The initiative aims to educate the public about stroke symptoms, emphasize timely treatment, and highlight Apollo’s expertise in emergency stroke care. A Strategic Health Communication Initiative The campaign’s main goal is to…
Netflix has turned everyday commuting into a thrilling adventure with a dramatic bus shelter takeover inspired by Stranger Things Season 5. The campaign transforms a normal public space into the chilling world of the Upside Down, giving fans and passers-by a moment of true surprise. An Immersive OOH Experience The installation converts a regular bus…
Platinum Outdoor, a unit of Madison World, has joined hands with the National Payments Corporation of India (NPCI) to roll out a large-scale OOH campaign for RuPay’s ON-THE-GO payment solution. The campaign promotes RuPay’s tap-and-go payment experience, offering speed and convenience for everyday travel. It has been executed end-to-end by Platinum Outdoor and strategically placed…