Ram Madhvani Films, Equinox Films, and Equinox Virtual have announced a new leadership alignment, marking an important step in strengthening organisational structure as the companies continue to scale across advertising, long-form storytelling, and technology-driven content. The move reflects the rapid expansion of the businesses in recent years and supports their growing presence across traditional and…
As India approaches one of the most important financial events of the year, NDTV Profit has announced the launch of its dedicated Union Budget 2026 editorial campaign, titled ‘Return on Watching’. The initiative aims to help viewers understand the budget beyond headlines by offering insight, clarity, and meaningful analysis. With markets, businesses, and households closely…
As excitement builds ahead of the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL) has unveiled a special fan engagement initiative titled Hyundai Trophy Connect. Through this nationwide activation, cricket lovers will get a rare opportunity to witness the iconic World Cup trophy up close. Under Hyundai Motor Company’s multi-year Premier Partnership…
Zee Entertainment UK has taken a major step in global broadcasting with the launch of Zee TV on Samsung TV Plus. The flagship Hindi entertainment channel is now available as a live FAST channel across Germany, Austria, and Switzerland. With this move, Zee expands its international presence while making South Asian content more accessible to…
Adani Realty, the real estate arm of the Adani Group, has announced the appointment of Siddharth Kumar as Senior Manager – Marketing. With this move, the company aims to strengthen its marketing leadership and accelerate brand growth across the National Capital Region (NCR). The appointment comes at a time when competition in NCR’s real estate…
India’s transit advertising ecosystem is witnessing rapid expansion as Wrap2Earn Technologies Pvt. Ltd. announces a major national advertising partnership with Moove, one of the highest-occupancy ride-hailing fleets operating on the Uber India platform. With this strategic collaboration, Wrap2Earn takes another significant step toward strengthening its leadership in mobility-led advertising. The partnership transforms Moove’s fast-growing commercial…
The Gerety Awards 2026 has officially announced its Executive Jury Cities and Presidents, while also opening entries for the upcoming edition. With this announcement, the global creative awards platform invites agencies, brands, and independent creators to submit work that reflects strong ideas, cultural relevance, and emotional connection. As the advertising industry continues to evolve, the…
Indian kitchens are not just spaces for preparing meals — they are places where stories unfold, traditions continue, and relationships deepen. Recognising this powerful emotional connection with food, DS Group’s Catch Salt & Spices has announced its association with MasterChef India Season 9, marking a significant move in experiential and culture-driven brand storytelling. With this…
In late November 2025, a short monochrome video clip quietly reshaped how audiences perceive modern media. The clip featured global tech icon Elon Musk and Indian entrepreneur-turned-podcaster Nikhil Kamath sitting across a table, sipping coffee and laughing casually. While the internet initially buzzed over Musk’s unexpected appearance, something deeper soon emerged. This was not a…
India’s audio entertainment ecosystem is entering a powerful new phase as Pocket FM expands its storytelling universe through a strategic integration with Amazon Alexa. With this move, Pocket FM audio series on Alexa are now available to millions of smart speaker users across the country, making long-form storytelling more accessible, immersive, and habitual than ever…