Once considered an American retail tradition, Black Friday has now evolved into a global shopping event — and India’s beauty industry is fast reshaping its narrative. From The Body Shop to RENÉE Cosmetics, Nykaa, and Tint Cosmetics, brands are using the occasion not just to offer discounts but to deepen engagement, build trust, and strengthen…
When two powerful Indian brands known for celebrating relationships and tradition come together, magic happens. Ethnix by Raymond and Shaadi.com recently made headlines with their out-of-the-box outdoor campaign that creatively “tied the knot” on a billboard — literally and metaphorically. This campaign not only turned heads but also showcased how brand collaboration and creative storytelling…
When it comes to tourism campaigns that truly connect with the audience, Madhya Pradesh Tourism’s “Heart of India” brand stands as a masterpiece in storytelling. From its vibrant visuals to soulful music and powerful narratives, MP Tourism has built a distinct emotional identity — one that invites travelers to explore the land that beats at…
Oberoi Mall once again proved its commitment to inclusivity and creativity by hosting a World Disability Day celebration that truly inspired visitors. In collaboration with Mouth & Foot Painting Artists (MFPA), the mall transformed into a vibrant gallery showcasing the incredible talent and determination of artists who paint using their mouth or feet. The event…
India’s beloved snack brand Bikaji Foods has once again struck an emotional chord with its new campaign, “Kya Baat Hai Ji,” featuring the ever-versatile Pankaj Tripathi. This heartwarming campaign beautifully blends nostalgia, humor, and the flavor of everyday Indian moments — reminding audiences why Bikaji remains a household favorite across the nation. The Essence of…