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	<title>Marketing Communications Today</title>
	<link>http://www.marcomtoday.com</link>
	<description>A trade publication dedicated to those engaging in marketing communications.</description>
	<lastBuildDate>Tue, 05 Feb 2008 03:31:19 +0000</lastBuildDate>
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		<title>2008 Super Bowl Commercials Fail to Amaze</title>
		<description><![CDATA[I spent most of the day monitoring the media’s reaction to last night’s Super Bowl and it appears we’re of almost one accord—they were mostly blah. I also spent time chatting with others and most people who watched the entire Super Bowl citied one or two commercials that were “decent” to “funny.”
So was this money [...]]]></description>
		<link>http://www.marcomtoday.com/2008/02/04/2008-super-bowl-commercials/</link>
			</item>
	<item>
		<title>Internet Writer’s Skill-Boosting Plan</title>
		<description><![CDATA[In another article (Internet Writing Business Quick-Start Tips) I handed out a few tips to help get an Internet writing business off the ground. Here’s a beginner’s skill plan that’s designed to increase your writing ability, which will make you more money and put you in greater demand.
]]></description>
		<link>http://www.marcomtoday.com/2008/01/28/internet-writer%e2%80%99s-skill-boosting-plan/</link>
			</item>
	<item>
		<title>Advertising: Keep It Consistent</title>
		<description><![CDATA[One of the issues that plague many ad creators is the inability to keep an advertising campaign consistent. Have you ever watched a series of ads from a company and felt like each ad was for different company or that the company was going in too many directions?
It’s no secret that consumer retention is boosted [...]]]></description>
		<link>http://www.marcomtoday.com/2008/01/26/advertising-keep-it-consistent/</link>
			</item>
	<item>
		<title>Internet Writing Business Quick-Start Tips</title>
		<description><![CDATA[So you want to open up your own writing business? If you’re like many who share the same dream, you need some sure-fire tips to make the process smoother. And that’s what I’m going to give you.
]]></description>
		<link>http://www.marcomtoday.com/2008/01/25/internet-writing-business-quick-start-tips/</link>
			</item>
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		<title>Traffic: Of Browsers and Buyers</title>
		<description><![CDATA[It’s the age-old topic—Web site traffic. In every nook and cranny of the Internet Web site owners focus on the number of visitors arriving through the turnstiles. And it’s the source of endless discussions.
But, wait. Why aren’t more people talking about quality? Now that social marketing is all the rage, companies are once again just [...]]]></description>
		<link>http://www.marcomtoday.com/2008/01/25/traffic-of-browsers-and-buyers/</link>
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