Traffic: Of Browsers and Buyers

It’s the age-old topic—Web site traffic. In every nook and cranny of the Internet Web site owners focus on the number of visitors arriving through the turnstiles. And it’s the source of endless discussions.

But, wait. Why aren’t more people talking about quality? Now that social marketing is all the rage, companies are once again just flying by the seat of their pants without implementing real quality controls.

Is it more important to increase the bottom line or egos? Does it matter how you lure someone to your Web site?

Internet visitors can be broken down into two main categorical states at the time of their visit—browsers and buyers. How they are targeted and what they are fed can help determine what state they arrive in.

And knowing what state they are in can increase revenue. Read more