2008 Super Bowl Commercials Fail to Amaze

I spent most of the day monitoring the media’s reaction to last night’s Super Bowl and it appears we’re of almost one accord—they were mostly blah. I also spent time chatting with others and most people who watched the entire Super Bowl citied one or two commercials that were “decent” to “funny.”

So was this money well spent? Perhaps yes, perhaps no.

At a cost of $90,000 per second, the heat is really on advertisers. Read more

Advertising: Keep It Consistent

One of the issues that plague many ad creators is the inability to keep an advertising campaign consistent. Have you ever watched a series of ads from a company and felt like each ad was for different company or that the company was going in too many directions?

It’s no secret that consumer retention is boosted when a campaign is consistent rather than being a series of one-off ads. Read more