Internet Writer’s Skill-Boosting Plan

In another article (Internet Writing Business Quick-Start Tips) I handed out a few tips to help get an Internet writing business off the ground. Here’s a beginner’s skill plan that’s designed to increase your writing ability, which will make you more money and put you in greater demand. Read more

Advertising: Keep It Consistent

One of the issues that plague many ad creators is the inability to keep an advertising campaign consistent. Have you ever watched a series of ads from a company and felt like each ad was for different company or that the company was going in too many directions?

It’s no secret that consumer retention is boosted when a campaign is consistent rather than being a series of one-off ads. Read more

Internet Writing Business Quick-Start Tips

So you want to open up your own writing business? If you’re like many who share the same dream, you need some sure-fire tips to make the process smoother. And that’s what I’m going to give you. Read more

Traffic: Of Browsers and Buyers

It’s the age-old topic—Web site traffic. In every nook and cranny of the Internet Web site owners focus on the number of visitors arriving through the turnstiles. And it’s the source of endless discussions.

But, wait. Why aren’t more people talking about quality? Now that social marketing is all the rage, companies are once again just flying by the seat of their pants without implementing real quality controls.

Is it more important to increase the bottom line or egos? Does it matter how you lure someone to your Web site?

Internet visitors can be broken down into two main categorical states at the time of their visit—browsers and buyers. How they are targeted and what they are fed can help determine what state they arrive in.

And knowing what state they are in can increase revenue. Read more